66% of emails are now viewed on mobile devices!
But email rules and responses are changing as more and more people rely on their mobile devices in their everyday lives.
Whether it’s keeping in touch with friends on Facebook or Snapchat, shopping online or even controlling your heating and lighting at home! Virtually anything can be done on a phone or tablet.
“The Money is in the List” is the mantra of Internet Marketers worldwide.
Your list of subscribers will always be your greatest asset in this increasingly online world.
So, how do you get people to open your emails when all they can see is this?
Do you see how these 3 lines, the “From”, the “Subject” and the “First Line” are now critical to getting your emails opened?
The “From” Line
Automated emails should come from a real person so avoid words like info@, support@, customerservice@ etc.
Adding a personal touch will always increase your open rates.
The “Subject” Line
You have just 20 to 30 characters to reach out to your mobile readers.
Which is fortunate as the highest open rates come from subject lines with between 28 and 39 characters.
(I was guilty of writing very long subject lines thinking I needed to tell them everything – until I discovered this one fact – Robert)
The “First” Line
The first line of your emails should read as if you’ve just written it – even if you are writing an email to go into your autoresponder sequence.
Write it as if you are writing to a friend and keep it as conversational as possible.
Following these 3 tips will get you the open rates that will give you the edge in your marketplace.
Bear in mind that 100% is never going to happen, but it is possible to get around 40% if you follow these 3 tips.
(when the industry standard is closer to 5% !)